Helping You Build the Clarity and Strength You Need to Move Forward.

I’m Stefan Olafur — mindset coach for people who want real change, practical tools and honest guidance.

My Journey

Burnout to Clarity

For years I lived the way many people do — pushing hard, taking on too much, carrying the pressure quietly and convincing myself that “next week will be easier.”
It wasn’t.

Eventually the stress caught up with me. I hit burnout. Soon after, a heart attack forced me to rethink everything — my habits, my identity, my direction and the way I treated my own wellbeing.

That moment changed my life.
It pushed me from survival mode into deep reflection and honest rebuilding.

I started studying and applying the tools behind real mental strength — CBT, NLP, mindset science and practical performance psychology. Not as a coach looking for new techniques, but as a human being trying to make life work again.

The results were life-changing.
And today, that same journey is the foundation of my coaching.

What I Stand For

Small steps over big promises.
Consistency beats intensity every time.

Clarity over chaos

You don’t need 100 tools. You need a clear direction.

Honesty over hype

Real change comes from truth, not motivation speeches.

Strength with compassion

We’re firm where it matters and kind where it’s needed.

Sustainable performance

Growth that you can actually maintain.

Experience

Background & training

Here’s the experience and training that shape the way I work:

  • 17+ years of coaching and mindset development
  • Certified in CBT-based techniques, NLP and practical mindset tools
  • Extensive experience helping entrepreneurs, leaders and individuals rebuild clarity and direction
  • Real-life resilience through burnout recovery and rebuilding life from the ground up
  • A results-driven, no-nonsense approach rooted in psychology, behaviour change and sustainable performance

How we work

A simple overview of the process you can expect when you start working with me.

01

Clarity

We start by understanding where you are today and what actually matters most right now.

02

Explore your needs

Together we map out the beliefs, patterns and practical constraints that shape your life.

03

Begin the journey

If it’s the right fit, we choose a practical next step and start working toward real change.

Who this is for

A short description of the people who usually benefit the most from this work.

Typically a good fit

  • People who are ready to reflect and take ownership
  • Those who want practical change, not just theory
  • Clients willing to commit time and attention
  • Individuals open to honest conversations and real support

Not the best fit

  • People looking for a quick fix
  • Anyone expecting change without effort
  • Those not open to honest self-examination
  • People who want motivation speeches instead of real work

I came to Stefan exhausted, second-guessing every decision, and seriously considering giving up my business.
In just a few weeks I had more clarity, more structure and – surprisingly – more energy.
He doesn’t sugar-coat anything, but he also doesn’t judge. The mix of mindset work and concrete actions has changed how I run both my business and my life.

– Anna K.

Entrepreneur & mother of three

I thought coaching would be a lot of talking and not much doing. With Stefan it was the opposite.
Every session ended with one or two specific moves I could implement immediately.
I’m handling pressure at work in a completely different way now, and my family definitely notices the difference at home.

– Jonas M.

Senior Manager

I’ve worked with coaches before, but none as direct and grounded as Stefan.
He helped me see patterns that were quietly holding me back and gave me the accountability I needed to move forward.
My leadership, focus and decision-making have completely changed.

– KatrĂ­n S.

Team Lead

How to get started

Simple steps that help people understand exactly what working together looks like.

01

Book a conversation

Schedule a clarity call where we review your situation and goals.

02

Explore your needs

Together we map out what’s blocking progress and what needs to shift.

03

Begin the journey

If we’re a good fit, we choose a structure and start the work.

Ready for the next step?

If you’re curious whether this work is right for you, the first step is simple.

Book a conversation Get a free resource